The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. Examining persuasion through media, interpersonal, and psychological lenses, author…

This book makes the case for a re-placing of Lamb as reader, writer and friend in the midst of the lively political and literary scene of the 1790s. Reading his little-known early works alongside others by the likes of Coleridge and Wordsworth, it allows a revealing insight into the creative dynamics of early Romanticism. GBS_insertEmbeddedViewer(“8rGGDAAAQBAJ”,…

The best marketing doesn’t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn’t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. GBS_insertEmbeddedViewer(“XVTQAQAAQBAJ”, 500,400);

A novel approach to Chinese history is adopted here, in that the theme of the book is China’s relations with the non-Chinese world, not only political and economic, but cultural, social and technological as well. It seeks to show that China’s history is part of everyone’s history. In particular it traces China’s relationship since the…