How To Make An Excellent Investment In Your Web Site Design

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A lot of online entrepreneurs are under the impression that
they have to do everything themselves and be everything to
anybody. They want to do it all. They want to be the
inventor, the creator, the author, the accountant, the
graphic designer, the web designer, the copywriter, the
tech guy, etc. This is very inefficient.

Do only the things that you do well and then you pay
someone else to do the things you aren’t good at or take a
long time for you to do. Other than saving money, there is
no reason that you should even try to do everything
yourself. There is a strong relationship between time and
money. That is that time is money.

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Once you understand and appreciate that you will be more
efficient and less scared to spend a little money to get
things done fast and well. Even if it means freeing up a
significant amount of time. Who you are is communicated
through your website. There was another harmful myth
circulated amongst internet marketers that web design
doesn’t matter as long as the sales copy is good.

This myth sprung from the philosophy that a site should be
stripped down to its bare essentials so that there is
nothing to distract or confuse the visitor. That is true.
But then someone took it a step further and said that web
design doesn’t matter at all – only the sales copy. That is
not true. Your website should look good, professional,
classy, appealing, etc.

Online, surfers judge you by the quality of your site
design. They judge your credibility according to how
professional your website looks. They judge your sincerity
by how “classy” and “not cheesy” your website is. They
assume your product’s quality and the quality of your
website are linked. And why shouldn’t they? Your website is
usually 100% of the experience they have with you.

They haven’t met you in person, they haven’t talked to you
on the phone, they probably haven’t heard about you before
they came to your site. So, they land on your homepage, the
page loads, and at that point all they know about you is
what is sitting in their browser window which is words and
site design.

A good website adds to your credibility, professionalism,
and builds trust with your customers because it indicates
that you are a stable, successful operation. Not bad things
in anyone’s eyes.

If you split test a well designed, professional website and
a homemade website with the exact same sales copy the
a professional site will out-pull the homemade site. By how
much will vary depending on the unique attributes of the
prospects in that niche but Beyond just having a better
the site, in the end, think of all the precious time that you
will save by having someone else do your site design.

Obviously, sales copy is more important but assuming that
site design is insignificant is not thinking clearly. If
you still aren’t convinced. Look at it this way, you can
spend two weeks learning how to code and do bad design
work, eventually producing a very amateur site, or you can
hire a professional who, for $300 can do that work for you
in 4 days and produce a much higher quality website.

That makes this an excellent investment. Have your site
designed by a professional. Designing it yourself is a
waste of time and money. This can free up your time spent
doing other things to get your online investment rolling.

By Abe Cherian
Copyright © 2006

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