Hello, Brooklyn: Nets launch ‘new chapter’


The artists formerly known as the New Jersey Nets unveiled their new logo this morning in front of what looks to be at least seven people.

Time will tell if the Nets will have better success in Brooklyn, but if not at least they’ll look good doing it.

Not for nothing, but the new Brooklyn Nets logo? Kinda awesome. http://t.co/vs59gZw0

— Hugh Kellenberger (@HKellenbergerCL) April 30, 2012

Getting a custom #15 Tebow Brooklyn Nets jersey. #hellobrooklyn

— Josh in Brooklyn (@joshualynne) April 30, 2012

Everything about the Brooklyn Nets relaunch from a design standpoint is fantastic

— Mark Yesilevskiy (@MarkWhyy) April 30, 2012

Brook Lopez 1st Brooklyn Nets player to sport merch: http://t.co/0rod5WCO #hellobrooklyn

— Brooklyn Nets (@BrooklynNets) April 30, 2012

new Brooklyn Nets gear definitely has some #swag appeal thanks to Jay-Z….i kinda like it even tho its just black and white

— Jake Brown (@JBSportsRadio) April 30, 2012

The "vintage" aesthetic of the newly unveiled Brooklyn Nets logo is cool. Looks more like a fashion house than a sports team.

— LeKeith Taylor (@lekeithtaylor) April 30, 2012

Brooklyn #Nets gear is NOW AVAILABLE! Be first among your friends to dress with the swag that comes with following a perennial lottery team

— NOT SportsCenter (@NOTSportsCenter) April 30, 2012

Not all were fans of the redesign, however.

As well should have learned by now, letting Jay-Z do anything creative in 2012 is a recipe for utter disaster. Re: New Brooklyn Nets logo.

— B.J. Steiner (@DocZeus) April 30, 2012

Man who designed the Brooklyn Nets team logo?! Talk about generic! U see that @CBennyTweets?

— Chase (@chasemars) April 30, 2012

The Brooklyn Nets logo looks like someone made a photocopy of the real logo and then put that out there. #NBA

— Michael A. Young (@RealMYoung23) April 30, 2012

Read more: http://twitchy.com/2012/04/30/hello-brooklyn-nets-launch-new-chapter/